1. Making big data analysis easier
Organizing and analyzing your data are different, yet complementary, tasks. Obviously your database is where you store the data you collect or curate, but is your database easily turning it into actionable material? Whether it’s generating reports that even your Luddite CEO can read or being able to select key mailing address for simple label creation, make sure your database offers organization and analysis.
Granted some of the more complex database will require training, but the employees brought into the database should already have skillsets that complement that particular database. If it’s “normal” to take weeks to “get the hang of” your database, something’s wrong. Either you hired wrong or the database isn’t a good match for your business/department.
3. Offering customization
Even an industry-specific database isn’t going to perfectly align with what you need. Customization and personalization should be intuitive and easy. According to Business2Community, marketing automation is catching on and your database should support this by catering to your unique needs.
4. Generating a variety of reports
Maybe you need to use data in your database to present to investors, the CEO, potential new partners or new hires. People have a variety of learning styles, and the types of reports your database offers should cater to all types. This means text-based, pie graphs, charts and narrative reports. Plus, it should be simple to figure out how to generate different types of reports.
5. Offering regular updates (without paying)
There’s no way any database will be evergreen, and it needs to keep up with technology. Updates to the software should be free, regular, but not so regular that it’s annoying. You should be able to choose auto upgrades and it shouldn’t shut down your entire computer to make it happen. Is your database serving you? If not, make 2015 the year you find one that does.