White hat search engine optimization (SEO), are legal, encouraged ways to move your blog up the rankings. It includes high quality, original content, a blog that loads quickly, responsive design and mobile readiness, and generally avoiding “short cuts”. Black hat tricks can include duplicate content, pop-up ads, invisible text and the like.
Is monetization the right strategy?Unlike bloggers who do it for passion or fame, monetized blogs are all about fulfilling a need (to a mediocre level) and then using things like banner ads and pay per click ads (PPC) to bring in revenue. Both strategies require time and dedication. For monetization, you’ll need to “baby” the blog in the beginning and keep the ads to a minimum while you build a following. You can write the blog content from scratch yourself, but many monetized bloggers prefer to spin content (sometimes with spinning software).
The quality of your content will always matter according to Search Engine Journal, and you’re not going to get the same premium results with spinning as you will with original content. However, as long as it’s not plagiarized and passes Copyscape, you’re not doing anything illegal (or black hat). If spinning is your strategy, make sure you spring for a quality software and remember that you can write this off if you end up making any income from your blog.
How much you can makeA “successful” monetized blog is the equivalent to a full-time minimum wage income if you’re lucky. Eventually, the goal is a passive income along the lines of what Forbes recommends, but that will take a few months. There’s a lot of word involved up front, you won’t always choose the right blog niche, and followers can be fickle.
Ask yourself honestly if you want to be a blogger or if you just want to make “easy money” with your tech skills. If the answer is the latter, then be realistic about how much effort monetized blogging requires.